At Manchester City FC Russell leads the public-facing digital products and services including web, mobile, TV, film, video, social networks and games. This includes driving digital product development, concentrating on online and digital media channel growth to local and global audiences.
He is also the non-executive Chairman of Glow Labs, a digital media agency specialising in websites, interactive apps, social networks, video and CRM (Salesforce). Prior to that he was Chief Creative and Technology Officer of Met Film (the UK’s fastest growing film education business) and before that the Creative Director of Magic Lantern (multi award-winning converged media production company).
Recently much of his work has been as an ‘exec producer’ of ‘cross-platform media’ projects and specialist in digital media and user experience. His career in digital media includes experience in online, software, TV, commercials, film, mobile, animation and live events