Wednesday, March 30, 2011 - 11:20 am
UK: Commercial broadcaster ITV has agreed a new four-year deal with Nimbus Communications for the UK broadcast rights to the Indian Premier League (IPL) cricket competition. Under the new agreement, live coverage of IPL matches will be broadcast free-to-air on ITV4 and simulcast live on ITV.com.
The fourth season of the Indian Premier League begins on April 8th running over 74 matches to May 28th. ITV4 coverage will be produced by ITV Sport with the presenting team due to be announced shortly.
Announcing the deal, Niall Sloane, ITV’s controller of sport said: “ITV4 has a fast growing reputation for broadcasting sport and, after a terrific audience response to our coverage of last year’s competition and more recently the winter Ashes series, I’m delighted that we have secured a new four-year deal for free-to-air coverage of the Indian Premier League.”