By: SVG Staff
Wednesday, April 11, 2012 - 10:24 am
The Ligue Européenne de Natation (LEN) has appointed the European Broadcasting Union (EBU) as its preferred partner to distribute the worldwide media rights of the aquatic events it organises until 2016.
Under this agreement, LEN will work exclusively with the EBU on the worldwide exploitation of the media rights on all distribution platforms. The agreement covers the major events organised by the European governing body and includes among others the European Swimming Championships, the European Short Course Championships and the European Water Polo Championships.
Stefan Kuerten, Director Sports & Business, EBU, says: “The contract between the EBU and LEN is further proof of the mutual trust in this longstanding relationship and of a shared belief in the importance of wide-reaching, free to air exposure for key sports like swimming.”
LEN President Nory Kruchten said: “The agreement to continue our partnership with EBU into the next Olympic cycle is excellent news for LEN. The European Broadcasting Union is an ideal choice to support us in bringing European Aquatics to spectators across the globe and showcasing our athletes and championships on screens everywhere. LEN and EBU’s long time collaboration in this fundamental part of the promotion and development of our sports is of utmost importance.”