BBC launches Facebook streaming app for Wimbledon, London Games
By: SVG Staff
Tuesday, July 3, 2012 - 3:25 pm

BBC Sport has launched a Facebook application offering audiences live streams of major sports events, including Wimbledon and up to 24 streams of Olympics coverage. This is the first time the BBC has live streamed events on Facebook. Users watch events with friends who are also online and chat together about the action as it happens, while comment threads under each stream enable you to take the pulse of reaction from the Facebook community in real time.

Press play on a stream, or ‘Like’ it, and it is shared with your friends via the Facebook news feed. The in-app Activity Stream updates in real time to show the user what friends are watching.

A beta version of the app was launched on June 28 for Wimbledon, offering BBC’s network TV coverage plus up to six extra match streams from across the courts, as well as comment threads and sharing features. Live chat functionality will be added in time for the Olympics. Access the app here.

“It’s a core part of the BBC’s mission to bring our quality content to audiences wherever they are, so I’m very excited to be able to offer sport fans on Facebook a really distinctive live streaming experience,” says Phil Fearnley, BBC News & Knowledge GM. “With our Facebook app we aim to bring even greater value to our online audiences, enabling them to watch together and share their excitement. We hope to use it to test the benefits of social viewing, as part of our ambition to deliver more innovative and transformative experiences to sports fans.”

Alongside the new Facebook app, audiences can watch BBC Summer of Sport coverage online at bbc.co.uk/sport, on mobile and tablet, on connected TVs, and via the Red Button.

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