AmberFin QCs ITV HD workflow
By: SVG Staff
Friday, March 9, 2012 - 10:47 am

As part of a strategic technology transformation designed to broaden the application of high definition file-based workflows at UK commercial broadcaster ITV, AmberFin’s iCR Unified QC system is being used in projects that focus on the high definition production and distribution of leading ITV series.

Starting with the soaps Emmerdale and Coronation Street, but presumably expanding out from that to include other output including sport, ITV’s strategy sees the creation of a new high capacity file-based workflow that enables the movement of complete programmes throughout its enterprise operations. This means that large capacity media files containing entire episodes shot in high definition can be shared between ITV’s London, Leeds and Manchester sites as well as with service partners such asTechnicolor and ITFC.

The application of AmberFin UQC is important as it ensures that all the HD master files created within this tapeless workflow environment are guaranteed top quality and fit for purpose within all areas of ITV’s broadcast and electronic media operations. ATG Broadcast contributed to the project by installing the hardware infrastructure to support the operation of AmberFin’s iCR software system.

“These two pilot projects are part of a long-term strategy that sees us refreshing the way that we share, manage, distribute and exploit content throughout ITV’s operations,” commented Andrew Ioannou, Director of Strategy (Technology) at ITV. “We need rigorous QC in our workflow to ensure that any media file produced is fit to broadcast. We selected AmberFin as our QC partner since their technology is a great fit for the business as we move forward into file-based workflows.”

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