Adobe and Avid get together to reduce productivity drag
By: Fergal Ringrose
Thursday, March 12, 2015 - 12:54 pm

Adobe’s flagship video editing application, Adobe® Premiere Pro CC, is now fully supported on Avid’s shared storage systems. This major collaboration between the two companies delivers on the openness of Avid Everywhere,by enabling flexible workflows for all video editors and creative professionals, regardless of their choice of editing application.

Powered by the Avid MediaCentral Platform, the Avid Storage Suite offers a range of shared storage solutions for the most demanding video production workflows. Customers whose workflows include Adobe Premiere Pro CC can now benefit from the performance, scalability and capacity of Avid’s shared storage solutions.

“We are pleased that Avid’s shared storage systems now provide the high performance required for Adobe solutions,” said Simon Williams, director of strategic relations at Adobe. “With this news, Adobe Premiere Pro CC and Media Composer can share Avid DNxHD or Avid DNxHR media and other open file types on the same infrastructure. Our large base of shared customers will undoubtedly realize significant workflow benefits from this collaboration.”

Adobe has delivered enhancements to Premiere Pro CC that significantly improve its performance when connected to Avid ISIS shared storage systems. Video professionals can now mix Avid Media Composer and Adobe Premiere Pro CC on the same ISIS system in the same storage group, without worrying about complex configuration issues or performance compatibility. They can also edit higher resolution projects using Premiere Pro CC on ISIS shared storage more efficiently and cost effectively than ever before.

“One of the critical issues facing broadcasters and post-production facilities is the drag on productivity caused by having to manage and integrate different solutions from different vendors with different standards,” said Ray Gilmartin, senior director, Product and Segment Marketing, Avid. “This collaboration between Avid and Adobe is an example of the openness and flexibility that we are committed to delivering to the industry with Avid Everywhere.”

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