By: Fergal Ringrose
Monday, June 8, 2015 - 9:52 am
NBC Sports Group and The R&A have announced a long-term media partnership in the United States beginning with The Open from Royal Birkdale in 2017 and spanning 12 years. The announcement was made by Peter Dawson, Chief Executive of The R&A, and Mark Lazarus, Chairman of the NBC Sports Group.
“The R&A is synonymous with the traditions and history of golf, and The Open is golf’s original championship. NBC Sports is proud to present The Open Championship, and to work with The R&A on their initiatives to grow the game around the globe,” said Lazarus. “This partnership will allow NBC Sports, Golf Channel and NBC Universo to serve the legions of sports fans in the U.S. with complete coverage that reflects the prestige of The R&A’s championships.”
“We are delighted to announce that from 2017, The Open will be broadcast by NBC Sports Group. They have unparalleled experience in golf and have demonstrated a genuine desire to showcase and promote The Open and The R&A’s elite championships through their extensive range of channels and digital platforms,” said Dawson. “The United States is home to millions of fans of The Open and we know that through NBC Sports Group, they will enjoy world-class coverage of the Championship.”
The new partnership agreement includes coverage across all media of The Open, The Senior Open Championship, and The Amateur Championship, as well as the RICOH Women’s British Open, in partnership with the Ladies’ Golf Union. The agreement also includes coverage of the Walker Cup and Curtis Cup, in years when these international amateur team events are hosted by The R&A and Ladies’ Golf Union.
NBC Sports Group, The R&A and Ladies Golf Union partnership: returns The Open and RICOH Women’s British Open to U.S. broadcast television for the first time in eight years; represents Golf Channel’s first live coverage of a men’s major championship with The Open; adds the RICOH Women’s British Open as the fourth women’s major championship on Golf Channel, and joins this week’s KPMG Women’s PGA Championship as the second to receive broadcast coverage on NBC; and includes NBC Universo’s live Spanish-language golf coverage of The Open and the RICOH Women’s British Open.
“As these events’ new home in the US, NBC Sports Group’s coverage of the RICOH Women’s British Open and Curtis Cup will further raise the profile of these world-class events,” said Lazarus. “Adding broadcast coverage of the Women’s British Open will contribute to the momentum that the LPGA Tour and Golf Channel have generated in the United States, as the women’s game continues to grow stronger.”
“This is fantastic news for the Women’s British Open and the Curtis Cup and for women’s golf generally,” said Trish Wilson, Chairman of the Ladies’ Golf Union. “To have the full weight and breadth of the NBC Sports Group behind these two international events will be of tremendous benefit to their future growth.”