By: SVG Staff
Friday, September 7, 2012 - 12:12 pm
Elemental Technologies will unveil Elemental Cloud at IBC. Elemental Cloud is a purpose-built platform designed to securely manage high-volume, enterprise-class video solutions on Amazon Web Services (AWS). The company also announced the market release of Elemental Server Cloud Edition (CE), a file-based solution for high speed, multi-format video conversion in the cloud.
These new cloud offerings combine unmatched video processing solutions from Elemental with the scalability, elasticity, and flexibility of the AWS infrastructure. This solution enables professional media and entertainment companies to enhance multiscreen video offerings and grow audiences while generating greater revenues and decreasing capital expenses.
“The rapid growth of online and mobile video along with the dynamic evolution of formats, standards and distribution make cloud computing a natural complement to on-premise processing for large-scale video encoding applications,” said Sam Blackman, CEO and co-founder of Elemental Technologies. “This gives our customers maximum speed, flexibility and price-performance in creating video content targeted to multiple screens and devices.”
“We’re pleased to work with Elemental to bring industry-leading cloud-based video encoding and transcoding to customers,” said Terry Wise, director of worldwide partner ecosystem, AWS, “With Elemental Cloud and Elemental Server running on AWS, premium video providers can immediately meet the demand in their media workflow and take advantage of the AWS global infrastructure for secure content creation, storage and distribution.”
Red Bee Media selects Elemental to drive multiscreen video
Elemental has announced that Red Bee Media has selected Elemental Live, Elemental Server and Elemental Conductor as part of its online media product offering.
Red Bee Media is one of the world’s leading media management companies. Working with broadcasters, content owners, platform operators and brands, the company blends technology and creative expertise to provide a range of services designed specifically for the media industry; from playout, access services, content discovery and multi-platform hosting to companion applications and brand consultancy.
Red Bee Media uses the Elemental product suite to prepare, package and deliver live and on-demand broadcast content within RedPlayer, the company’s next generation, media grade online video platform.
“We deliver video services to some of the world’s leading broadcasters and content owners via our RedPlayer product offering. The Elemental products allow us to achieve the highest levels of quality, availability, performance and scalability in our mission critical, 24/7 operation”, stated Steve Plunkett, CTO of Red Bee Media.
“Elemental is excited to work with Red Bee Media to accelerate content providers’ evolution to multiscreen video delivery,” said Dan Marshall, senior vice president of worldwide sales and service at Elemental. “Our complementary solutions enable a best-in-class streaming architecture for IP video delivery and are flexible enough to integrate into any workflow.”