By: David Davies
Tuesday, August 6, 2013 - 3:34 am
BBC Sport has released its mobile app for Kindle Fire and Kindle Fire HD devices in the UK. The app is already freely available from Google Play for Android devices, the Apple App Store for iPhones, and now the UK Amazon Kindle Fire Appstore.
As Kindle Fire devices use a version of the Android operating system, the BBC has optimised its existing Android app to reach new audiences efficiently. An international version of the BBC Sport app for Kindle Fire devices will be available soon.
The launch coincides with updates to the app across all three supported platforms. The app’s customisable Quick Links menu, which currently allows iPhone users to add their favourite sports for instant access, is now available on all supported versions of the app. And with the start of the new football season drawing near, fans can now add football teams to their Quick Links for even quicker access to breaking news, gossip and other content from their favourite clubs.
Major sporting events have also been made more prominent in the app, as key tournaments can now be editorially promoted in the Quick Links menu. The update also brings 41 newly refreshed sports indexes into the app, including athletics, boxing, cycling and snooker.
Lucie McLean, executive product manager for sport, BBC Future Media, says: “Launching the BBC Sport app for Kindle Fire devices, alongside a substantial update to our Android and iPhone apps, gives more people access to more of their favourite content on the go. It’s been an exciting six months of sport, and mobile has been a big part of our overall digital coverage. With lots of great sport still to come, we hope the new app and features will make it all even easier to follow wherever and whenever people want.”