By: SVG Staff
Wednesday, July 25, 2012 - 4:54 pm
Aveco will be showing a number of offerings geared towards broadcast facilities, including its new ASTRA Studio 2 for news and studio productions. Also on display will be Aveco’s new media asset management tools that can run in any environment, disaster recovery solutions to keep broadcasters on-air during emergencies, and the company’s regional ad insertion solution that enables higher revenue generation in local regions.
Aveco’s second generation of studio automation, ASTRA Studio 2, is already up and running at Germany’s SWR. Studio 2 enables a single operator to produce live newscasts and news programs. Studio 2 is hardware independent, working with various vendors’ studio equipment, allowing users to pick the switcher, graphics, and other equipment that works right for them. New journalist tools and MOS integration with most NRCS systems enable journalists to take advantage of these new capabilities without needing to understand the underlying technology.
The company will also have its SAS family of applications on hand, which provide solutions for media asset management, browse, ingest, archive, and playout. SAS Tools are geared toward users just beginning their move to a file-based workflow and only need modest capabilities. SAS Tools are intended to enhance the operation of larger facilities that already have an automation or media asset management system. Based on the same technology used in the ASTRA Suite of Tools, SAS Tools can scale in functionality and size from a single channel shopping network to a fully functional multi-channel TV station.
For those concerned with recovering content after an outage, Aveco’s Disaster Recovery Solutions can be deployed in a variety of configurations based on customer requirements and budget. While a disaster is rare, most station outages today are the result of human error or simple equipment failure. The cost of going dark is expensive both in terms of revenue and reputation. Aveco has solutions on-air today that provide frame-accurate synchronization between sites.
Aveco is also tapping into the social-media craze, gives broadcasters the ability to promote on-air and upcoming programming automatically to both Twitter and Facebook. With this feature, programming information from a channel playlist or a program rundown can be fed to the broadcaster’s Twitter and/or Facebook account. Broadcasters can promote programming or news segments as they air, or promote what will be coming up using a look-ahead feature.
Lastly, Aveco will show its Remote Ad Insertion for Hub and Spoke or Centralized architectures. Various configurations enable playlists to be controlled solely from the Hub or shared control with the regional stations. Aveco manages the ad insertion playout in all regions by distributing the playlists and making sure that the media is available in the various locations.