By: Ken Kerschbaumer, SVG Editorial Director
Wednesday, October 31, 2012 - 9:49 am
On the back of unprecedented triple-digit growth, Aspera, creator of patented fasp transport technology that moves the world’s digital assets at maximum speed, has announced a series of strategic appointments to support further EMEA expansion across a range of industries – media, entertainment, life sciences, financial services and enterprise IT.
The appointments of Glenn Broere, sales manager for UK & Ireland, and Lisa Borga, marketing manager EMEA, along with the promotion of Andrea Di Muzio to senior solutions architect EMEA, will support accelerating demand for Aspera’s products and technology and drive further EMEA development.
Broere brings more than 10 years of sales experience and a talent for securing global strategic relationships to Aspera, having held various sales management positions at successful businesses. Andrea will use his 12 years of software experience to lead professional services activities in the EMEA region and provide professional services fulfillment in the form of creating and implementing customized solutions. In his new role, he will work alongside the sales and service engagement teams, perform requirements discovery and analysis, scope professional services engagements and help craft proposals. Lisa has more than 15 years of marketing experience working in high-technology and multi-national sales environments. She will work closely with European sales director, Bruce Brewer, to continue to drive European sales across a multitude of industries.
Aspera software has rapidly become the gold standard in Europe for professionals within the media and entertainment, life sciences and information technology sectors. Respected organisations such as UEFA, BT Life Sciences, Netflix and The Mill have been quick to adopt and deploy Aspera’s high-speed file transfer software for high-speed movement of ‘big data’ over long distances, and in and out of the cloud.
“We’ve been operating in Europe for six years and our customer base is rapidly growing,” says Bruce Brewer, European sales director, Aspera. “The global demand for reliable and efficient data transfer solutions is being driven by major businesses expecting to be able to access, manage and use their data immediately, reliably and without restrictions. Glenn, Andrea and Lisa will help us sustain growth within our established core industries and enable us to further develop our presence within newer markets such as financial services.”
As well as new additions to the Aspera EMEA team, the company has recently partnered with Metaglue, an Emmy award-winning provider of interoperable file transfer and metadata standards solutions, enabling the company to integrate AMWA AS-11 and Digital Production Partnership (DPP) media file format validation for European broadcasters, and with EVS to deliver end-to-end production solutions for live sports, news and entertainment. This year has also seen the launch of Aspera’s next-generation transfer platform, fasp 3. The new product extends the performance and flexibility of the Aspera software environment to support high-speed data transfer and automation scenarios in industries that rely on the exchange, processing, storage and distribution of big data.