Accenture builds on-demand entertainment service for Mediaset Italy
By: Fergal Ringrose
Thursday, April 3, 2014 - 1:10 pm

Mediaset, Italy’s largest commercial broadcaster, has turned to Accenture to create and manage its Mediaset Infinity service which delivers film and television shows on-demand to a wide array of IP-enabled devices such as set-top boxes, PCs, tablets, connected TVs and gaming consoles. Mediaset selected Accenture Video Services (AVS) because of its ability to launch the AVS platform in only 12 weeks and as a turnkey Software-as-a-Service model.

“The capabilities of the Accenture Video Solution for packaging, licensing, distributing and monetising video content across multiple viewing platforms are clearly helping Mediaset reach a broader consumer audience,” said Chiara Tosato, Chief Sales and Marketing Officer, Mediaset Infinity. “Within a challenging three-month timeframe, Accenture delivered an innovative, high-quality software platform, with a compelling Software-as-a-Service model, which positions us well to grow our business efficiently today and in the future.”

Deploying the Accenture Video Solution, Mediaset has has created a content catalogue with more than 5,000 titles from film studios and Mediaset’s internal productions. The advanced transcoding, DRM protection, and workflow balancing technology features of AVS helped reduce the investment to create the initial catalogue.

Mediaset has a long history of using Accenture technology to elevate its profile in digital broadcasting. With the recent addition of BT Sport and Cricket Australia, AVS is now servicing more than 10 million subscribers globally.

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